ADVERTISING
CAMPAIGNS.
An advertising campaign is made up of a set of advertisements (print, tv, radio, web, etc.) that share a single message or theme - such as a product or service, and are often created to target a specific type of consumer.
OUR APPROACH
Author approaches campaigns by learning as much as possible about the client and their offering in order to create and execute a campaign that is not only aligned with the strategic goals of the brand, but also resonates with their target audience.
Central to a successful advertising campaign are research, planning, and a well-defined objective. Author works closely with clients to ensure the foundations are properly laid and explored to guarantee campaign messaging and execution that has the desired impact.
INCLUDES
+ Brand research
+ Brand strategy
+ Copywriting
+ Graphic design
+ Project management
+ Video production
+ Photography