AUTHOR. was engaged to refresh and redefine the Newcastle aesthetic brand, crafting a new identity that embodies confidence, expertise, and energy.

The brief: Revitalise the Beau Aesthetica brand to enhance its premium positioning, strengthen consistency, and better highlight its high-quality services.

The look: Beau Aesthetica’s visual identity was refined to create stronger brand recognition. The boldened font brought ‘BEAU’ to the forefront, while ‘Aesthetica’ took a secondary role, framed by brackets that weave seamlessly through the brand’s new aesthetic. New colours such as the rich, deep burgundy evokes sophistication and luxury, while ‘Beau Blue’ reinforces a sense of expertise.