By Lucy
SCOPE
+ Brand Strategy (communications & visual)
+ Logo & brand mark
+ Website design & development
+ Collateral design
AUTHOR developed a new brand (comms & visual) for the powerhouse content creative, By Lucy.
The brief was to create a bold but bespoke brand that was both romantic and professional. AUTHOR’s research highlighted the desire for Lucy’s clients to preserve life’s most precious memories and relive them forever. That’s when the message was born - By Lucy - Captured memories, forever kept.
To compliment the brand, AUTHOR designed and developed a new website as well as brand collateral.
The sweeping curve of the "C" represents the act of capturing fleeting moments, aligning perfectly with By Lucy’s mission of preserving memories in real-time. Its bold, fluid design reflects the brand’s dynamic and spontaneous approach.
The initials add a personalised touch, reinforcing the connection between the brand and its founder, Lucy. The elegant interplay between the letters conveys professionalism and a bespoke quality.
