EMAIL
MARKETING.
Email marketing is a direct marketing channel that allows businesses to communicate with customers on a contact list. Companies use email marketing to announce company news, launch new products, promote sales, and other forms of customer engagement.
OUR APPROACH
Author works closely with clients to better understand their target customers in terms of why they engaged with the brand initially, and what keeps them interested. We do this through examining trends and the competitive landscape in the specific industry, in addition to examining consumer behaviours via analytics and research.
The key to successful email marketing is knowing what drives your customer to engage, and to craft strategic messaging which will provide the required breakthrough, ultimately leading to a conversion (be that sale, action or simply increased brand awareness).
INCLUDES
+ Brand research
+ Brand strategy
+ Copywriting
+ Graphic design
+ Implementation and monitoring
+ Content creation
+ Project management