Having established a collaborative partnership with Got Your Back Sista over the years, AUTHOR. was tasked to develop a robust marketing strategy and further event execution for their largest annual charity event, ‘I Run For Her’.

We commenced by delving into comprehensive strategy development. This encompassed a holistic branding overhaul, including logo development, messaging refinement, and the creation of impactful creative elements. Our team handled everything from copywriting, design of printed collateral, the development and management of the event website and social media to the production of compelling videos content.

Resulting in a seamlessly executed event that not only met, but exceeded expectations. The refreshed branding and compelling creative elements contributed to heightened participant engagement, increased awareness, and, ultimately, greater support for the cause.