When our Directors friend was diagnosed with cancer, everyone asked him how they could help. He wasn’t sure how they could so he asked his nurse. The nurse said - “tell your friends to donate blood”.

Our Director, Madeline, and her friend got to work! That’s when How Bloody Good was born! A campaign to raise awareness and encourage people to donate blood to LifeBlood Australia.

AUTHOR developed a full brand identity package for How Bloody Good including a bespoke logo, mascot, messaging and social approach. The team continue to support the campaign weekly through social media content and public relations.

Check out the How Bloody Good Instagram: @howbloodygood