AUTHOR was tasked with creating a brand identity package for a new Health and Wellness site in Newcastle. 

The brief: The brand needed to feel premium, elegant, and saleable, while appealing to a broad audience focused on physical, mental, and social wellbeing. 

The story: AUTHOR partnered with the developer to craft a complete brand identity, beginning with the key pillars of health: physical, mental, and social wellbeing. Through strategic insights, we uncovered a deeper truth: health is not just a state of being—it is central to identity. This inspired the name Identity Health, perfectly reflecting the project’s essence and the connection between wellness and self. 

The message: "Health is a state of complete physical, mental, and social wellbeing – Your Identity." This message reframes health as an integral part of who we are, encouraging individuals to take ownership of their wellness journey. It strengthens the emotional connection to the brand while reinforcing its premium, thoughtful positioning.

The look: AUTHOR designed a sophisticated visual identity for Identity Health. A balanced logo and elegant colour palette evoke calm and professionalism, while modern typography and refined design elements convey the brand’s high-end appeal.