AUTHOR developed a full brand identity package (communication and visual development), including name ideation for local Newcastle developers. The brief was to develop a brand that brings to life a new Health and Wellness site. 

From name ideation to logo, brand mark, messaging and website, AUTHOR delivered a premium, elegant and saleable brand for Identity Health.
 
When strategising our communications approach AUTHOR looked at three key pillars of health, discovering health is a state of complete physical, mental and social wellbeing, and also, your “Identity”. The name born out of our communications approach, Identity Health, fit the brief perfectly.

The brands visual identity came to life through a calming and earthy-toned colour palette supported by a brand mark in the shape of a triangle to represent the three pillars of physical, mental and social wellbeing.