Jahan
Kalantar
SCOPE
+ Brand Strategy (comms & visual)
+ Logo & brand mark
+ Website design & development
AUTHOR developed a new brand (comms & visual) and website for the speaker, lawyer, entrepreneur and TikTok influencer, Jahan Kalantar.
The brief: create a sophisticated, authentic and fun brand that reflected the professional and service nature of Jahan’s work as well as his knowledge and quirky personality.
The story: While Jahan had grown a reputation as the 'Little Guy Lawyer', AUTHOR recommended a stronger communications message that was more relevant to the work he aspired to do - especially outside of law. Diving into Jahan’s brand and his audiences, it became apparent to AUTHOR that Jahan was passionate about helping individuals put their words into action - teaching lessons in law and life. That’s when it came to us… Jahan ultimately helps people walk the talk.
The message: Master the Talk, Empower the Walk. Lawyer, Entrepreneur & Speaker, through the intersection of law & life.
The look: AUTHOR wanted to bring Jahan's name to the forefront of the brand, as well as introduce a distinct brand mark that Jahan had become known for - his moustache. The neon blue represented professionalism as well as a bit of FUN!
The moustache brand mark is a nod to Jahan’s identity and his actual moustache - a symbol that Jahan has become very well known for across social media.
AUTHOR. took a photo of Jahan and drew the moustache to bring to life the dynamic brand mark.