LOGO
DESIGN.
A company’s logo is often the first visual tool to make an impression on a potential new client and communicate what its product or service is about.
OUR APPROACH
Logo design is one of the most important aspects to master when developing a new brand, or rebranding, but it can often be one of the trickiest parts to get right. There are plenty of opinions out there about what makes a good logo, but the one thing everyone can agree on is that it needs to genuinely represent your company, resonate with your intended audience and be memorable.
Through research and working closely with our clients, Author works hard to understand not only your company and customers but also your competition. By exploring the competitive landscape, we can learn about how others are communicating, and take learnings from what they do well (or not so well).
Armed with this foundation of knowledge, our brand consultants work together with our graphic designers to conceptualise and design a visual identity right for your brand.
INCLUDES
+ Brainstorming
+ Brand strategy
+ Brand and competitor research
+ Typography
+ Rollout considerations (marketing collateral, signage, digital etc.)