The brief: AUTHOR. was engaged to develop a strong brand identity and marketing strategy for McDougall Business Park—Singleton’s premier industrial business park. The goal was to visually showcase the park’s expansive location and position it as a key hub for industrial growth, attracting buyers and tenants. 

The story: To bring the development to life, AUTHOR. created engaging imagery, drone photography, and custom map design to highlight the scale and opportunity of the park. We crafted a bespoke website, an information memorandum, and a paid social media campaign to ensure maximum visibility and engagement. 

The look: A structured, modern logo with capitalised typography and a dark blue and grey colour palette was designed to reflect strength, reliability, and industrial professionalism. These elements reinforced the high-quality nature of the business park while ensuring consistency across marketing materials. 

The message: “Powering business success in the heart of the Hunter Valley.” This brand positioning highlights the park’s strategic location and the growth potential it offers for industrial businesses.