McFarlane Real Estate is an ongoing client of AUTHOR part of our on-demand marketing service.

As part of AUTHOR’s initial marketing audit and strategy, we saw an opportunity for McFarlane Real Estate to launch a brand refresh/extension. AUTHOR introduced a new visual direction, including a new colour as well as a new communications message, ‘Here For You today, tomorrow and always’ that reflects the businesses commitment to its clients.

Furthermore, a marketing strategy and new website was developed to support the team in accomplishing their key business goal of market share growth.