The client: McFarlane Real Estate is a trusted name in Lake Macquarie and Newcastle, providing residential and commercial sales, as well as property management services to the local community.

The work: AUTHOR. began with an in-depth marketing strategy, analysing market trends, competitors, and brand positioning opportunities. We refined McFarlane’s brand messaging, introducing ‘Here For You today, tomorrow and always’ to reflect the business’s deep commitment to its clients. Alongside this, we improved their website experience and developed compelling content and campaigns to enhance brand awareness. Visually, we evolved the brand identity with an additional colour, font, and imagery style, ensuring a modern and cohesive look. To mark McFarlane’s 45-year milestone, we also designed a commemorative logo variation to celebrate the anniversary. 

The value: Today, AUTHOR. continues to support McFarlane Real Estate through an on-demand marketing retainer. We provide end-to-end marketing and branding solutions, from digital and print collateral design to event production and strategic campaign execution. Our ongoing partnership ensures brand consistency and visibility, helping McFarlane Real Estate maintain a strong market presence and drive business growth.