Peter Coleman
Landscapes
SCOPE
+ Brand Strategy (comms & visual)
+ Logo & brand mark
+ Website design & development
AUTHOR developed a new brand (comms & visual), marketing strategy and website for Central Coast and Hunter based landscaper, Peter Coleman Landscapes.
The brief? To elevate the 40+ year old brand, delivering a premium, modern and sophisticated brand that positioned Peter Coleman Landscapes as a leader in his market.
The story: Our research showed an opportunity to highlight sustainability and innovation at the forefront of the business - a business that creates future-ready landscape designs that reduce maintenance and resource use over time.
The message: Landscapes Designed for a Lifetime.
Peter Coleman Landscapes harmonise timeless craftsmanship with innovative technology to design outdoor spaces for a lifetime.
The look: a high-end, authentic and bespoke brand that has a strong connection to nature and details the personalised and innovative approach Peter Coleman Landscapes takes to each project.
The topographic motif speaks to the meticulous attention to detail and the personalized approach to each project, reflecting how every landscape is crafted uniquely for the client.
It subtly nods to sustainability and innovation, as the design reflects an understanding and respect for the natural environment and terrain.
