RESEARCH
& STRATEGY.
Market research can be an incredibly enlightening process to gather information on a company’s target market, but also the competitive landscape. Research can generate data that can directly impact the strategy, positioning, and objectives of a new or existing company.
OUR APPROACH
Research may highlight areas within a market that is currently underserved, leading to changes in product offerings, or reconsideration of the customer journey.
Quality research can form the strong foundations needed when building a new brand or repositioning, helping to improve lead generation and conversion rates.
Research and strategy are at the heart of everything author does. From websites to logo design, brand strategy, and events. We believe that understanding trends, industry movements, and competitor activities can be a highly valuable insight into what does and doesn’t work, and why.
INCLUDES
+ Brainstorming
+ Competitor and industry research
+ Qualitative research (e.g. focus groups)
+Quantitative research
(e.g. questionnaires or surveys)
+ Strategy recommendation presentations