The brief: AUTHOR was engaged to develop a premium brand identity for Settlers Rest, a wedding and accommodation venue in the Hunter Valley. The goal was to create a visual and communication strategy that reflects a modern yet rustic country experience, positioning the venue as a timeless destination for unforgettable celebrations. 

The story: We crafted a full brand identity package to establish Settlers Rest as a sought-after venue in the Hunter Valley. From a bespoke logo and brand mark to messaging, website design, social media strategy, and print collateral, every element was designed to encapsulate the venue’s charm and versatility. The brand balances elegance with authenticity, ensuring it resonates with couples, families, and guests looking for a refined country escape. 

The look: The look: a bold yet rustic brand aesthetic that mirrors the venue’s countryside charm. The strong, capitalized typography exudes confidence, while the brand mark—shaped after the homestead—creates a direct connection to the venue’s heritage. A warm, tonal brown colour palette was chosen to complement the natural beauty of the Hunter Valley, reinforcing a sense of place and authenticity. 

The message: Settlers Rest is where moments are made.” AUTHOR crafted a versatile communication strategy that allows Settlers Rest to appeal to a broad audience. The messaging—Moments Made, Moments With, Moments By—positions the venue as more than just a location; it’s a destination for unforgettable experiences, from weddings to private getaways.