AUTHOR. was tasked to rebrand established Newcastle architects, Shade Design, with the purpose to build desirability in the market and increase enquiry.

The brand strategy included the development of the refreshed brand messaging ‘Design for Living’ along with the creation of a new brand identity — logo, colour scheme, typeface, look and feel.

AUTHOR. provided website design which involved the development of a 5 page website to highlight the brand’s story, their services and showcase their projects.