SOCIAL MEDIA
STRATEGY.
A social media strategy is an overview of how and why you create, post, and engage using social media. A social media strategy ensures that your social content is properly aligned with both your overall brand strategy, but also is consistent in your company’s tone of voice, and appropriate for your target market.
OUR APPROACH
Author approaches social media strategies and recommendations by better understanding the target consumer behaviour and habits, as well as working closely with our clients to help redefine goals and objectives.
Social media can be an extremely valuable tool to communicate with customers, provide support, promote new products and sales, in addition to increasing brand awareness and relevance. Strategies can vary, typically based on the brand positioning, target audience demographics, and other industry limitations.
INCLUDES
+ Brand research
+ Brand strategy
+ Planning
+ Copywriting
+ Graphic design
+ Project management
+ Content creation
+ Implementation and monitoring