Sporting Australia Hall of Fame

SCOPE
+
Communications strategy
+ Logo & visual approach

The brief: AUTHOR was tasked with designing and developing Sport Australia Hall of Fame’s 40th anniversary logo and messaging to celebrate the 40 year milestone. 
 
The story: For AUTHOR, this incredible milestone was about celebrating the organisations Legacy - the legacy of sporting champions and the collective effort behind them. We believed legacy includes the people dedicated to preserving the sporting champions stories and ensuring their legacy continues to inspire future generations - the team, sponsors and supporters.

The message: 40 Years of Sporting Legacy.

The look: AUTHOR. designed the 40th anniversary logo to seamlessly integrate into the current Sport Australia Hall of Fame logo. The “40” was incorporated into the iconic ribbon, symbolising continuity and celebration.