AUTHOR. was tasked to develop a brand identity strategy for school holiday clinic - SportStarters.

Targeting kids aged 4 - 10, AUTHOR. created a brand that emulated the business’s offerings and qualities - to provide a fun and playful way to discover sport. Incorporating elements of the key sport hockey into the logo design, AUTHOR. complemented this design with the creation of a tagline in which clearly communicating the business’s purpose to its audience.

To launch this clinic to market, AUTHOR. designed and developed a Shopify website for both promotional and functional purposes - housing the clinic’s event information and facilitate paid admissions & bookings.