AUTHOR was tasked with creating a brand identity (comms & visual) along with a website for TOOSH Pilates, a business offering unique, on-demand pilates experiences. Hens party? Girls weekend away? Mumma’s groups? Team building?

The brief: The brand needed to appeal to diverse groups—from hens’ parties to team-building events—while reflecting movement, mood, and connection. 

The story: AUTHOR developed a cohesive brand that positions TOOSH Pilates as the go-to service for fun and personalised pilates classes. From the visual identity to the website and merchandise design, every element was crafted to emphasise TOOSH Pilates’ vibrant personality and adaptability. TOOSH Pilates brings pilates directly to clients, tailoring each class to match their mood and occasion. Whether it’s a full-body workout, a playful session, or a way to connect with friends, TOOSH Pilates ensures every experience is memorable. 
 
The message: "Move to your mood." This tagline captures TOOSH Pilates’ ability to adapt to its clients, offering personalised classes that empower people to move in ways that suit their energy and goals. 

The look: AUTHOR created a bold, energetic visual identity, combining vibrant colours and dynamic typography that reflect movement and fun. A seamless digital and physical brand experience ensures TOOSH Pilates stands out.