The brief: AUTHOR was engaged to develop a bold, market-leading brand for Venture Finance, positioning it as a premium mortgage broker with a strong focus on investment strategy. The goal was to create a brand identity that exudes authority, confidence, and expertise, helping clients navigate the complexities of property investment.

The Story: Tom Newman understands the transformative power of property investment. To position Venture Finance as a trusted partner in wealth creation, he approached AUTHOR to develop a full brand identity package—including name ideation, logo design, brand mark, key messaging, and website development. AUTHOR delivered a dynamic, high-impact brand that reflects Tom’s expertise and the business’s strategic, results-driven approach.

The look: To stand out in the financial sector, AUTHOR crafted a bold and sophisticated brand identity. Strong typography reinforces authority and professionalism, while the bright purple injects innovation and ambition, setting Venture Finance apart from traditional mortgage brokers. Black, white, and beige provide contrast, ensuring a premium, modern aesthetic. The brand mark, incorporating the ‘V’ and ‘F,’ adds a sleek, recognisable element.

The message: “Unlock Wealth Potential” encapsulates the core mission of Venture Finance—helping clients leverage property investment to build financial security. Whether a first-time investor, refinancing, or expanding a portfolio, Venture Finance provides expert guidance and tailored strategies backed by access to over 40 lenders.